⸻ PAVILLON OPENS ⸻ 30 SEPTEMBER 2025 ⸻

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FOUNDERS' NOTE —
Pavillon Opens in 6 Hours

Los Angeles 7:00 AM — Montréal/New York 10:00 AM — London 3:00 PM — Paris/Geneva 4:00 PM — Dubai 6:00 PM — Hong Kong 10:00 PM — Sydney 00:00 AM (WED)
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Dear friends,

More than two years of work led to this moment.

Below, we’ll walk you through the collection's key specs and how to secure your numbered piece. But first, we wanted to tell you why and how we made Pavillon and what it means — for you.

We are three people who came to this project carrying different skills and different stories — French, Quebecker, Polish, Egyptian, Armenian, and Lebanese by heritage; Italian by affection (the bracelets are made there, by conviction). We wanted to build something we could be proud of, something worth the time it demanded — something all collectors deserved.
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​The Work and the Why

We made Pavillon with discipline and precision.
Every detail — chased, argued over, drawn again and again. We pulled from cinema, literature, automobile design, music, graphic novels, mid-century photography — you name it. ​
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​Chris Marker gave us fractured grammar and time as narrative itself. Godard taught us that dreams thread reality — by turns romantic and disenchanted —revealing the seam between life and our making of it; we keep that seam visible in our world, with a watch that keeps time and tells our brand story. From The Blue Nile, the very medium seeming to dissolve: music becoming cinema, sound flowering into vision. From Italian sprezzatura, the art of studied carelessness—where mastery is so complete it appears effortless, and everything lands with impact precisely because nothing seems forced.
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We looked at Mies van der Rohe's structural clarity, Harry Gruyaert's saturated colour fields, the rational elegance of Swiss modernist typography, the mythological scope of Watchmen — where a watch becomes the axis of the world. We drew from all of this because each influence taught us how form can carry feeling. How materials, proportions, and references layer into meaning. How a dial name like Pavillon can instantly invoke the elegance of a Belle Époque pavilion, then house that atmosphere in a late modernist case with subtle retro-futurist nods — adding layers of tension and depth. How brushed steel catches light differently than polished, how that difference changes the mood of a room.

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A Complete Experience

But we didn't stop at references. We inherited, then transformed — because nothing is created from nothing, and nothing worth making is simply homage. We built a complete universe around the watch — a narrative world with its own mythology, its own characters, its own codes.
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There's a story behind every design choice, a fiction that runs through the caseback, the box, the way the crown feels when you wind it. We created the world of the 'fractured chronotope' — a rupture in the space-time continuum where we all live in privatized timelines fed by an AI that makes life one long algorithmic scroll. Ring a bell? ​
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The universe features the Crooner — a figure moving through fractured time to synchronise lunar cycles with collective human memory, restoring a shared timeline across past and present and, with it, a united path for humanity. He's part of Project Rive Noire and traveling in Nébuleuse 85, crossing territories that don't appear on maps — like Arizona, Japan. Every gesture—winding the watch, opening the box—becomes a ritual that bridges your reality and our fiction.
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​We did this because we believe a watch should be more than an object. It should be an entry point into a world you want to inhabit. Every line should resonate. Every surface should speak. Every specification should work on its own and as part of the whole. We did it partially for ourselves, yes — but also for the excitement of giving watch collectors an experience with depth at every level. Something you can wear with pride, something that makes you dream when it's on your wrist.

That philosophy had to live in the watch itself — not just the story around it.​
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​Philosophy made Physical

The philosophy driving Pavillon is simple: time isn't something to be managed but inhabited—the same object, place, or person can simultaneously exist as a lived moment, a remembered past, an unfolding now, or an imagined future.
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We translate this layered philosophy into architectural form with 904L steel for case and buckle — brighter, tougher, made to last — and a central disc, mid-ring, and sculptural sapphire rehaut that create dimensional interplay, amplified by floating indices and stepped forms set beneath a double-domed crystal with inner anti-reflective treatment so light serves the dial instead of fighting it.
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Our 'Périmètre' sapphire halo frames this scene. Inside, the slim SW 300-1 b automatic movement was chosen for comfort and steadiness. The geometry is complex when you lean in close, seamless when you step back: discipline in the details, calm in the silhouette, with brushed and polished planes that shift light differently depending on the angle, the hour, the room. Even the caseback tells our story: the Crooner stepping through a portal — a threshold between what was and what’s next — on the surface that meets your wrist each day. A watch is as much ritual as mechanism.​
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​EARLY REACTIONS​
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​That attention to detail hasn't gone unnoticed. WatchUSeek Moderator Emeritus Michael Stuffler noted that our mix of specs was fascinating — a gratifying validation of the months spent aligning form and function. Oracle Time said "[it's] all about the details," calling the Pavillon "a masterclass in mid-century cool" — exactly what we were after. WatchPro observed: "Pavillon isn't another nostalgic exercise or trend-chasing novelty; it's a reimagining of how contemporary watchmaking can speak to the design-savvy, culturally fluent collector."​
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Ordering Your Pavillon

• Price ⮕ USD 2,500.
• Warranty ⮕ 5-year international warranty, supported by our service team.
• Returns & exchanges ⮕ New, unworn pieces may be returned or exchanged within 14 calendar days of delivery.
• Payment ⮕ Major credit cards accepted at checkout.
• Shipping ⮕ All Pavillon orders are dispatched directly from Europe, and delivered worldwide with tracked express service; shipping begins in February 2026.
• Taxes & customs ⮕ Prices are exclusive of taxes and import duties. Where supported, these are calculated at checkout; otherwise they will be collected by the carrier upon delivery.
• Issues ⮕ If anything goes wrong at checkout reply “CHECKOUT" to this email and one of the co-founders will assist you personally.

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Pavillon — Key Specifications

1. Four references ⮕ Nébuleuse 85 • Crooner Solace • Rive Noire • Arizona, Japan
2. Edition ⮕ 75 numbered pieces each ⮕ 300 in total — inscribed in our Maison Register
3. Movement ⮕ Swiss-made Sellita SW300-1 b (no date), 'Spécial' grade, bench-regulated in case to ±5 s/day
4. Case & dimensions ⮕ 38.0 mm diameter × 8.45 mm thick; 43.40 mm lug-to-lug; 904L stainless steel (marine grade); 5.5 mm screw-down crown; 4-screw caseback
5. Crystal ⮕ 2.5 mm double-domed sapphire with inner anti-reflective treatment
6. 'Périmètre' ⮕ inner sapphire 'halo' ring framing each dial
7. Hands ⮕ diamond-cut, skeletonised, mirror-polished
8. Water resistance ⮕ 50 m (5 ATM)
9. Strap ⮕ Italian calfskin, 19 mm tapering to 16 mm; 904L stainless-steel buckle
10. Warranty ⮕ 5-year international warranty, supported by our service team

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​Pavillon launches in 6 hours.

Two years of work. Four references. Seventy-five of each. No reissues.

We'll send the live link the moment we open.

Thank you for your attention. We'll make it count.​
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☾⸻
Frédéric, Nadim et Marc
MIER—PARYS. Maison Horlogère.

​mierparys.com ⸺ @mier.parys​
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