⸻ AGAINST THE CLOCK ⸻ 02 ⸻

Dear Collectors, MIER—PARYS emerges from a radical reimagining of luxury itself — not as mausoleum preservation or bling-bling ostentation, but as meaningful rupture.
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BREAKING THE CODES THAT BIND

We reject both the sterile perfection of tradition locked behind glass and the hollow urgency of trend-chasing. Instead, we embrace rooted transformation: objects that emerge not from mere homage but intentional vision grounded in heritage — where established codes meet creative insight to generate new possibilities and contemporary meaning; that vital spark when past and future converge in the present.

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In fact, to us, this is luxury's true function: to transform objects into vessels of ritual, memory, and identity — when they exceed utility and enter the realm of meaning. This begins with the individual's aesthetic encounter, already mediated by collectively developed codes of proportion, materials, and craftsmanship — an appreciation acquired through cultural participation that naturally becomes exchange. And because meaning is made between people — through the references we share, the stories we tell, the customs we keep — value is truly realised not in possession but in participation.

Thus, ownership becomes the invitation, and meaning unfolds in the communal making and enjoyment of beauty, pleasure, and cultural significance.

Luxury here is not solemn, but joyful. Not distant, but proximate. It is the conviction that life itself — when inhabited fully, together — is the highest art form.
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THE ‘FRAGMENTED CHRONOTOPE’:
DESIGN AS DISCIPLINED REBELLION

From this understanding of luxury as shared experience, we recognise that meaning in luxury watchmaking is collective —built from shared codes that allow design gestures to communicate across generations. The Pavillon respects these inherited languages: proportions that feel right on the wrist, technical soundness attuned to purpose.

But we break these codes precisely where they expect compliance. We honour the grammar of haute horlogerie, then break syntax just enough to reveal new possibilities in familiar forms.

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How do we achieve this strategic disruption? Through what we call the 'fragmented chronotope' — our design ruleset that creates aesthetic tension everywhere: juxtaposing opposing forces like brutalist angles with gentle curves, eccentric gestures with luxury codes, vintage warmth with clinical precision. This interplay generates architectural complexity that remains harmonious through deliberate restraint — we create tension across the three registers of colour, finish, and form, but never allow contrasts within any single register to become excessive or jarring.

When we do employ variations within a register — a polished highlight against brushed surfaces, or warm tones meeting cooler accents — we execute with mindfulness so that they enhance and enrich rather than fragment the composition. This disciplined approach ensures that opposing forces enhance rather than overwhelm each other, anchored by Pavillon's signature: a chromatically-treated sapphire inner ring.

How this signature element manifests across four distinct colourways, and how our design philosophy shapes every design decision, will be studied when we examine the complete Pavillon collection — the translation of the fragmented chronotope into horological reality — on Friday.

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With appreciation,
Frédéric, Nadim et Marc
MIER—PARYS. Maison Horlogère.

​mierparys.com ⸺ @mier.parys​

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